Ola Sars | Founder of Soundtrack Your Brand (raised over $64M to disrupt the background music market)

Join our host Alejandro and the Techstars alumni tech founder community at this Web Series conversation with our special guest oin our host Alejandro Garcia -Amaya and the Techstars alumni tech founder community at this Web Series conversation with our special guest Ola Sars.

Guest Background

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space.

He is the Founder, CEO & Chairman of Soundtrack Your Brand, the world's fastest growing music-platform for B2B.

Before Soundtrack, he co-founded Spotify Businesses together with Spotify, a stand-alone effort to expand Spotify’s reach into B2B-streaming. In 2018, he pivoted Spotify Business into Soundtrack as a fully independent brand and business.

Previous to co-founding Spotify Business, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.

Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.

Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications. Ola was also selected as  Billboard International Power Player in 2021.

Soundtrack Your Brand

Soundtrack Your Brand, co-founded with Spotify, is the world leading music-streaming-service for businesses. Soundtrack is disrupting the global background music market, unlocking a $40-50 Billion incremental opportunity for the music industry.

96% of 128 million addressable businesses already play music in stores today, but up until Soundtracks launch 2018, they have been  limited to legacy  solutions like CD and Satellite.

Soundtrack has rolled out its pioneering service in 75 markets worldwide, offering up a fully licensed commercial catalog of 98 million tracks,  providing a market leading solution for all businesses wanting to leverage music when improving customer experience.