Mayur Gupta - CMO at Kraken Digital

Join our host Alejandro and the Techstars alumni tech founder community at this Web Series conversation with our special guest Mayur Gupta.

Guest Background

Mayur Gupta is Chief Marketing Officer at Kraken Digital Asset Exchange. Prior to joining Kraken, Mayur led a team of strategists, brand marketers and data scientists at Gannett, part of the USA Today Network. Within this role, he drove the company’s transformation from a news media platform to a digital content subscription marketplace. Mayur has also held key marketing leadership roles at Freshly, Spotify, Healthgrades, Kimberly Clark and SapientNitro. 

At Spotify, he drove the vision and strategy to establish a connected marketing ecosystem for Spotify’s 2-sided marketplace that connects artists with users through programmatic discovery and accessibility. Mayur was also the first ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. Throughout his career, Mayur has been recognized for his achievements within the marketing ecosystem by Forbes, Harvard Business Review (HBR), The Economist and more. Mayur currently sits on the MMA Board of Directors, a marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing.

• Mayur Gupta has extensive experience speaking at marketing, finance and crypto industry conferences (examples below). He also frequently speaks to a broad range of media sources.
  • Mayur appeared on Nasdaq TradeTalks to discuss Kraken’s brand evolution over its 11 year history.
  • Mayur discussed the marketing challenges the crypto industry faces on the Data Unlocked podcast

Mayur gave a keynote at mParticle’s annual conference about how modern marketing teams can build a foundational strategy by creating an always-on marketing machine.