Wed, Sep 20|
Lauren Boyman - CMO for KPMG US
Lauren joined KPMG from Morgan Stanley, where she led marketing for the Wealth Management division, supporting the firm’s 16,000 Financial Advisors in addition to other business areas such as the Private Bank, Global Investment Committee, and all product and client segment areas.
Time & Location
Sep 20, 2023, 2:00 PM EDT
About The Event
Join our host Alejandro and the Techstars alumni tech founder community at this Web Series conversation with our special guest Lauren Boyman.
Lauren is Chief Marketing Officer for KPMG US, a Big Four professional services firm providing audit, tax, and advisory services to large multinational companies. She is responsible for leading the B2B marketing function transformation across KPMG's brand and demand generation programs, including leveraging newly selected and implemented marketing technologies (marketing automation, content strategy/analytics, account-based marketing, and marketing resource and workflow management). Lauren has been responsible for measurable brand perception growth, improving sales-marketing partnership, and driving business growth through challenging markets.
Lauren was with Morgan Stanley for 12 years and held various roles within marketing, strategy and digital. Lauren previously worked at Merrill Lynch in Marketing and at Colgate-Palmolive in Brand Management. She started her career as a consultant at McKinsey & Company.
Lauren served on the Rising Leaders council of New York Cares to develop the New York Cares Families Division, a unique way for parents to experience volunteering and pass along the values of community to their children. She has a BS in economics from the University of Pennsylvania’s Wharton School and an MBA from Harvard Business School.