Fri, Aug 04|
Charlotte Blank - US Chief Marketing Officer at Jaguar Land Rover North America (NSE: TATAMOTORS)
Meet Charlotte Blank, the US CMO at Jaguar Land Rover North America. With a passion for consumer psychology, she drives brand equity and modern luxury experiences at JLR. Her TEDx talk "Lead Like a Scientist" explores how to employ experimentation to improve workforce performance and motivation.
Time & Location
Aug 04, 10:00 AM EDT
About The Event
Join our host Alejandro and the Techstars alumni tech founder community at this Web Series conversation with our special guest Charlotte Blank.
Charlotte Blank is the Chief Marketing Officer, USA, for Jaguar Land Rover North America. Previously the Director of Transformation and Analytics at JLR, she established a center of excellence, overseeing vital areas such as CRM, market research, and data analytics, driving the JLR Reimagine journey in North America.
Before joining JLR, Charlotte held the unique position of "Chief Behavioral Officer" at Maritz, spearheading reward and incentive programs for automotive manufacturers. With a decade of experience in media and automotive, she contributed to various marketing roles at General Motors and led new product innovation at Turner Broadcasting.
Recognized for her influence, Incentive Magazine named Charlotte a Visionary and one of the "25 Most Influential People" in the incentive industry in 2016. Additionally, the St. Louis Business Journal acknowledged her as one of the Most Influential Business Women in St. Louis in 2018.
Passionate about field research, her TEDx talk, "Lead Like a Scientist," advocates for embracing experimentation to improve workforce incentives and motivation.
Charlotte has a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master’s degree in Business Administration from Harvard Business School.